It is all about Empathy

In the last weeks, I follow two blogs by Maz Iqbal.  Maz, a UK based Marketing Strategist, writes a personal blog as well as a customer experience related blog from which I already quoted one brilliant article ( Why you should not confuse ‘personalisation’ with ‘personal’) and I plan to quote others.

On his personal blog, on a very personal post, Maz linked to the following TED talk  by the sociologist Sam Richards.  I really liked it. The bottom line is simple, even trivial – “try to put yourself in the other’s shoes in order to understand him” but the way he conveys thus message is through a fascinating thought exercise.

I would like to finish this post with a quote from the end of the talk. If you are not planning to watch the talk  then at least read these (and then you might want to watch it…):

Step outside of your tiny little world.
Step inside of the tiny little world of somebody else.
And then do it again, and do it again, and do it again
and suddenly all of these tiny little worlds
they come together in this complex web
and they build a big complex world.
And suddenly without realizing it
you're seeing the world differently.

Everything has changed.
Everything in your life has changed.

Enjoy… and many thanks to Maz.